Signs represent a brand’s most visible form of communication. Outdoor signage and window graphics can impact how a brick-and-mortar store performs. Signs do more than inform. Customers make assumptions of a business according to the quality and attractiveness of their signs. This assumption carries over to how customers perceive the quality of a brand’s products or services. When outdoor signage is complemented with wayfinding design, brand exposure increases. This results in greater opportunities for new customer acquisition and repeat business. Similarly, poor or low-quality signage can deter customers from engaging with your business.